Rivaayat, the fashion house at South Point Mall, aims to revive traditional artforms through its saris, lehengas and motifs.
A select and exclusive ensemble of Indian attires, accessories and jewellery pieces is what you get to see when you visit Rivaayat, the fashion house at South Point Mall. Rivaayat means tradition and the fashion house justifies the same by keeping the age-old clothing traditions alive. Established by designer duo Meera and Rohit, the store ensures each customer gets what he/ she is looking for.
One can sense the ethnic sensibilities of this brand simply by stepping into the store, which is beautifully decorated with traditional Indian design elements installed in every nook and corner of the store.
Each and every outfit at Rivaayat, be it a sari, a lehenga or a potli, is rich in craftsmanship and reminds one of the days when women from royalty wore heavily embroidered clothes and well-crafted jewellery pieces. The colour palette and motifs, you find out from the owners, have been crafted keeping in mind the traditions of olden times.
With a colour palette comprising royal reds, blacks, golds and other festive colours, the garments shine through fabrics like silks and nets amid other woven materials, and are perfect for the woman who wishes to express her sophistication and femininity. “We don’t have anything in synthetic or mixed fibres.
Each garment is pure and inspired from traditions across India, and we get the best of craftsmen to make these fabrics come alive,” shares Rohit.
Then there are woven embroidery pieces from different regions of the country, while the jewellery section has an eclectic range of silver-based jewels wrapped in pure gold foil. Each of these classical pieces at Rivaayat is handmade and handcrafted. So here at Rivaayat, you get an option to choose from zari, bagh phulkari, gota, zardozi, mirror work and lots of traditional jewellery pieces.
“Bagh, or traditional phulkari is almost extinct as there are very few craftsmen left with this invaluable knowledge. We source this craft from across the border. In all our works, we use subtle colours keeping in mind the tastes of our niche clientele. The potlis, or traditional pouches supplement the look along with the sari or a traditional lehenga,” says Rohit.
Celebrities, too, are finding the traditional dresses by the designer duo appealing. Huma Qureshi wore a traditional dress from Rivaayat during the Gangs of Wasseypur iftaar party. The designer duo also showcased their creations at the Lakme Fashion Week Autumn-Winter 2012 and received the “look of the day” award for one of their creations from their collection with the theme ‘Mehrun-Nisa’, another name of The Mughal empress Noorjehan. The creations were an amalgamation of revived artforms from across the country, with contemporary and eternal creativity by Meera and Rohit.
If you happen to own a Rivaayat creation, be rest assured that there is a unique and handcrafted work of art in your wardrobe.